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Brand theme music
Brand theme music is the longer piece of music your brand uses where people listen for more than a few seconds: at events, under company videos, in stores, and on the phone. We write it around your brand and your sonic logo, in a version for each of those places.
- For
- Events, videos, stores, and more
- Built on
- Your sonic logo, if you have one
- Versions
- One for each place it plays
Places a brand theme often plays
At your events
A stand, a conference, or a launch needs music for hours. A theme gives the stand, the stage, and the breaks a melody people link to your brand.
Under every company video
Recruitment films, product videos, and the annual results each need music. With one theme under all of them, viewers recognize the company before the logo appears.
In your stores and on the phone
In a store or on hold, people hear music for minutes at a time. A quieter arrangement of the theme fits those places.
Podcasts, apps, and webinars
The theme can also play in a podcast, an app, or the waiting music of a webinar. Tell us where else you want it heard.
Other work from our studio
Work for and contributions to projects involving these brands.
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Cinema in Concert An orchestral sonic identity for film music played live View case
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Bol Bol's sonic logo, rearranged to fit a '70s song View case
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Adyen Walk-on music for the speakers at Adyen Connect 2026 View case
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Janssen × Johnson & Johnson An electronic track with drive that makes room for the employees' stories View case
How one theme might work across the brand
A new arrangement for each place
The stand can get a full arrangement and the phone line a quiet one, both from the same theme.
Words, if you want them
A theme can also be sung, with lyrics in any language and singers recorded in our studio.
Part of a bigger set
Together with a sonic logo and the sounds for your app, the theme becomes a sonic identity. Campaign music and podcasts are on our services page, with everything else we make.
Questions about brand themes
What is a corporate song?
A piece of music one company uses in its videos, at its events, and for its staff. We write it from your brand and your sonic logo. Request a proposal with the places it should play.
What is the best brand theme music?
Music people connect to your brand after a few hearings, which only works when no other company uses it. Request a proposal, with your sonic logo if you have one.