Sonic identity agency
Our sonic identity agency builds the full set of sounds your brand uses everywhere, so a commercial and an event sound like the same company.
- Built for
- Brands heard in many places
- Grows from
- One melody for your brand
- Delivered with
- Guidelines for every agency
Cinema in Concert plays film scores live with an orchestra under the film.
Some moments when a brand needs more than a sonic logo
Several agencies work for you
When one agency makes your commercials and another your events, each brings its own music. A sonic identity gives them one sound to start from, so people recognize your brand whoever made the work.
People hear you in many places
If your brand also plays in an app, in stores, or on hold, a sonic logo alone isn't enough to carry it. The identity adds longer music and shorter sounds, written so they belong together. Only need the logo for now? Start with our sonic logo agency.
Your brand is changing
A new name, a new logo, or a new positioning is a good moment to decide how the brand sounds, because the visual work is already on the table.
New products or new markets
A new product line or a launch in another country brings new ads and events. With an identity in place, they all start from the same melody.
A new direction at the top
A new CEO or marketing director often brings a new story for the brand. We write the music and sounds around that story.
You post a lot on social
Social media needs many short videos, each with music under it. An identity gives your editors a set of tracks and sounds to pick from, all built on your melody.
Plenty of other reasons
An anniversary or a merger can be the moment, and so can ads that all sound different from each other. Tell us where your brand stands now.
More of our work
Work for and contributions to projects involving these brands.
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Cinema in Concert An orchestral sonic identity for film music played live View case
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Karl Lagerfeld A catwalk pulse for a fashion campaign View case
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Hunkemöller Music with no intro, like walking straight into a fashion show View case
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
A few ways we keep an identity consistent
One melody in every length
The same melody returns in a few seconds at the end of an ad and in a full piece for an event. People connect the two without thinking about it.
Written down once
Short guidelines mean the next editor or agency doesn't have to guess how your brand sounds. We write them together with the identity.
Built for the moment it plays
The Cinema in Concert intro in the video at the top had to bring warmth, wonder, and goosebumps before the film starts. We wrote it for orchestra, so every show opens like a big film.
Room to grow
When you add a channel later, we write the new pieces from the same melody. We also make campaign music, sound design, and more.
Questions about sonic identities
Who needs a sonic identity?
Brands that people hear in more than one place, and brands that work with more than one agency. If you only run a few commercials a year, a sonic logo is often enough, and we'll tell you so. Tell us where people hear you, and we'll advise what fits.
Who are the top sonic identity agencies?
Agencies that can show you a whole identity in use, from the sonic logo to the longer music and the guidelines, in more than one channel. Watch the Cinema in Concert identity at the top of this page, then send us your brief.
What should sonic brand guidelines include?
Which version of the sound plays where, how loud it sits next to a voice-over, how an agency may adapt it, and who makes new versions. Keep them short enough that an editor reads them. Send us the guidelines you have now, and we'll tell you what's missing.