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Sonic logo agency
Our sonic logo agency writes the short melody people recognize as your brand. Then we make every version you need, from the last seconds of a TV commercial to a new arrangement for a campaign that uses a different style of music.
- Versions
- One for every place it plays
- Delivered
- Final files in every format you need
- We start from
- A new melody or music you already use
Bol is the largest online store in the Netherlands and Belgium.
A few moments to start with a sonic logo
Your commercials carry the brand
If people mostly meet your brand in commercials and online videos, a sonic logo at the end of each one does most of the work. It links every campaign to your brand, also when you switch agencies or work with several at once.
A brand theme can wait
Start with the sonic logo when the budget is for one campaign. A brand theme, a longer piece of music on the same melody, can follow once you need music for events or a podcast. That's when a full sonic identity, the set of sounds a brand uses everywhere, makes sense.
Your brand gets a new look
When the visual logo or the name changes, the sonic logo can launch with it, so people meet the new look and the new sound at the same moment.
Another reason
Some brands begin with a product launch or a first radio campaign. Put your reason in a short brief, and we take it from there.
Our work for brands
Work for and contributions to projects involving these brands.
A few things that help a sonic logo work
Judge it on a phone
Listen to the demos on a phone and a laptop as well as in the meeting room, so you hear the logo the way people will hear it at home.
Room for the voice-over
At the end of a commercial the logo often plays under the last line of the voice-over. We mix a version that leaves space for it.
Rearranged for each campaign
The melody stays and the instruments change with the campaign. In the Bol example at the top, we rearranged the logo with live instruments to fit a campaign built on a song from the 1970s.
Directions to choose from
Before we finish a logo, you hear a few directions side by side and pick the one you like best by ear.
A new place to play
When the logo has to work somewhere it hasn't played before, we make a version for that place. See what else we make.
Questions about sonic logos
How much does it cost to commission a sonic logo?
The price follows the number of versions and whether we arrange the logo for live instruments. Tell us about the campaign and the channels, and the proposal covers those versions. Ask for our rate card by email if you want a number before the brief.
What are some famous sonic logos?
Two you've probably heard: the five notes of Deutsche Telekom, in use since 1999, and the Mastercard melody, which in some countries also plays on the payment terminal when a payment goes through. Both work because the same notes return wherever the brand appears. Press play at the top of this page to hear how we rearranged the Bol logo, then send us your brief.
Is a sonic logo worth it for a local business?
It's worth it when people hear you regularly, on local radio, in your videos, or in your store. A short sonic logo at the end of each one helps them remember the name, and it doesn't need a big campaign around it. Tell us where people hear your business.
Can the sonic logo match our logo animation?
Yes. Send us the animation early, and we write the logo to its timing, so the sound lands on the moments the logo moves. If a motion designer is still working on it, we can work with them directly. See our work.