Puma

Club music with no build-up, for a Gen Z campaign.

What we made
Original music and sound design
Where it ran
Online, for a Gen Z audience
Puma · Mostro, online campaign video0:43
Hear itPuma
0:00 / 0:43

The brief

A short electronic track for an online campaign aimed at Gen Z, inspired by Future Rave, a club style with heavy beats and big synthesizers.

What we did

Club tracks usually build up to a drop, the moment the full beat and bass kick in. This commercial had no time for that, so the music starts at full energy.

Listen for

The energy of a whole club track, packed into the opening seconds of a commercial.