- What we made
- New version of the Bol sonic logo
- Where it ran
- TV and online
- Agency
- DEPT
0:00 / 0:35
The brief
The commercial used a song from the 1970s, and Bol’s sonic logo, the short tune that closes its commercials, had to sound like part of that song.
What we did
We rearranged the logo and recorded it with live piano, drums, guitar, and bass. It keeps its melody and takes on the warm sound of the track.
Listen for
The real instruments. Tiny differences in timing and touch give the logo the same feel as the old song.
Service
Next case
Fabrique des Lumières × Mauritshuis