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Brand anthem composer
A brand anthem composer writes one big piece of music for a moment your brand wants people to remember, like an anniversary, a launch, or a conference. Our composers write it with you, and the shorter versions for ads and videos follow from the same music.
- For
- Anniversaries, launches, conferences, and more
- Recorded with
- Singers and players
- Grows into
- A theme and a sonic logo
Cinema in Concert plays film scores live with an orchestra under the film.
Moments that might call for an anthem
An anniversary
Walt Disney World marked its 50th anniversary with its own anthem, "The Magic Is Calling". At night, each of its four best-known landmarks, like Cinderella Castle, played its own arrangement of it.
A film about what the brand stands for
Many anthems arrive as a video: a short film about the brand's values, carried by one piece of music. We write the music to the cut and leave room for the voice-over.
A kickoff for your own people
At a company kickoff or in an internal film, an anthem gives the staff one piece of music they all know.
Another big moment
A new name or an opening night can call for an anthem as well. Request a proposal with the date and the place.
Other work from our studio
Work for and contributions to projects involving these brands.
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Cinema in Concert An orchestral sonic identity for film music played live View case
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The New York Times All music and audio for the 175th anniversary video View case
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
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Janssen × Johnson & Johnson An electronic track with drive that makes room for the employees' stories View case
What writing an anthem might involve
Big enough for the room
An anthem has to work in a full hall and on a TV at home. We record singers and players when the music needs them, and mix a version for each place. At Adyen Connect, the conference of the payments company Adyen at the RAI convention center in Amsterdam, every speaker walked onto the stage to the same big electronic track we wrote for the event.
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Lyrics and singers
If it's sung, we write the words with you and record the singers in our studio.
The source of your shorter music
Once the anthem exists, its melody can become your brand theme, and its last notes a sonic logo.
Music for every day as well
For the music a brand uses every day, see brand theme music and everything else we make.
Questions about brand anthems
What is an anthem in marketing?
A piece of music that stands for a brand at its biggest moments, often with a film around it. Request a proposal with the occasion and where the anthem will be heard.
Who are the best brand anthem composers?
Composers who write a melody people remember after one hearing. Our orchestral identity for Cinema in Concert, the first track on this page, builds the way an anthem does. More of our music is in our work.