- What we made
- Walk-on music for the speakers
- Where it ran
- Adyen Connect 2026, RAI Amsterdam
- With
- AddiktSchbang
0:00 / 0:34
The brief
Adyen Connect 2026 was held at the RAI in Amsterdam for Adyen’s 20th anniversary. The music played each time a speaker walked on stage. It had to be energetic and positive, strong enough for a large hall, and give every speaker a convincing entrance.
What we did
We tried several directions and chose a modern electronic track with a positive, euphoric feel. AddiktSchbang came up with the concept, Version 20.0, and the event’s look.
The detail
The music builds tension in the seconds before someone walks on, peaks as they reach the stage, then leaves space for the speaker.
Service
Next case
Jimmy