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Radio jingle production
Radio jingle production for advertisers gives your radio campaign a sung tag that carries your name. We write the jingle, record it with singers, and mix it so it comes through clearly on every station. It closes every spot in the campaign.
- For
- Brands and agencies on the radio
- Recorded with
- Singers and players
- In
- Any language your campaign needs
Bol is the largest online store in the Netherlands and Belgium.
What radio often asks of a jingle
Your name in a few seconds
Listeners hear your spot between other spots, often in the car. The jingle has to carry the name in its first notes, before their attention drifts.
A length for every spot
Most campaigns run spots of different lengths. We make the jingle fit each one, from a short tag at the end to a longer sung version.
Mixed for broadcast
Stations process the sound before it goes on air, and a mix that sounds full in the studio can come out flat. We mix the jingle with that in mind.
Experience on air
Our team has done the audio editing of radio jingles and of audio for TV, and built music libraries with Talpa, the Dutch TV and radio group, and with Sony.
For radio stations
A station's own jingles and IDs, the short sounds with the station's name, are on sonic branding for radio stations. Music for TV and online ads, podcasts, and everything else we make is on our services page. You can also ask us directly.
Other campaign work from our studio
Work for and contributions to projects involving these brands.
Where a radio jingle might start
From a line in your ads
Bring the slogan or the line you already use in your ads. We turn it into lyrics, in the language of the campaign.
From your sonic logo
If your brand already has a sonic logo, the jingle can end on its notes, just like your TV ads. For a Bol campaign built on a song from the 1970s, we rebuilt its sonic logo with a live band, and that version is in the player above.
From a script
If the whole spot still needs producing, we record the voice-over as well. See radio spot production.
Any other starting point
You can start from a product and a launch date, an old jingle, or just a name. Request a proposal with what you have.
Questions about radio jingles
What is a radio jingle?
A short sung or played tune that carries a name on the radio, usually at the end of a spot. We write yours for the campaign and mix it for broadcast. Request a proposal for your campaign.
Do you write the jingle lyrics too?
Yes, together with you and in any language. The singers then record them in our studio.