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Radio spot production
Radio spot production turns your script, or only your message, into a finished spot for every station. We write the script with you or tighten yours, cast and record the voice, add the music or a jingle, and mix the spot in each length your campaign needs.
- In
- Any language your campaign needs
- We handle
- Script, voice, music, and mix
- Recorded
- In our studio or on location
A few parts of a radio spot we take care of
The script
A radio script has to work without pictures. We write it with you, or cut yours down until one message fits the time you have.
The voice
We cast the voice with you and record it in our studio, in a rented studio, or on location. Now and then a client flies us in to record a voice where they are.
The music
A spot that ends on your sonic logo or a radio jingle sounds like your other ads.
The mix
Voice, music, and effects share a few seconds. We mix the voice in front and the music around it.
Podcasts and streaming audio
The same spot can be cut for podcasts and audio streaming. For a branded show, see podcast branding. If the audio you need isn't a spot or a show, ask us.
Other campaign work from our studio
Work for and contributions to projects involving these brands.
Some things to know about radio spots
A line can outlast the campaign
Motel 6, the American motel chain, has run radio spots with "We'll leave the light on for you" since 1986. The line was improvised when the first spot came out too short.
One campaign in many languages
When a campaign runs in several countries, we produce each language version with its own voice and the same music.
Your script or ours
Agencies often bring a finished script, while a brand may bring only the message. We can start from either, or from anything else. Send us what you have.
Questions about radio spots
How do I choose a radio spot production company?
Listen to spots they produced and check whether the voice is clear and the brand easy to catch. Ask whether they also write and cast. Our studio writes, casts, records, and mixes, in any language. Request a proposal with your script.
Can I hear examples of radio spots?
Start with our audio for the Vodafone Germany FamilyCards campaign, in the player under the intro. It ran on German TV, and a radio spot is built from the same parts: the voice, the music, and the mix. Our work has more campaign audio, for brands like Bol. For your own spot, send us the script.