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Jingle production company
Our jingle production company takes your jingle from the idea to the finished recording. We write it, record singers and players, mix it under the voice-over, and deliver every version your channels need.
- Recorded with
- Singers and players from our network
- Mixed for
- Radio, TV, online, and more
- Starts from
- A slogan, a script, a melody, or an idea
Bol is the largest online store in the Netherlands and Belgium.
A few steps in producing a jingle
Demos first
You hear short demos of the melody before anything is recorded, so you choose by ear while changes are still easy.
Real players in the studio
For the Bol example at the top, we recorded the sonic logo with live piano, drums, guitar, and bass to match the 1970s song the campaign used.
Singers for the sung version
For a sung jingle we bring in singers from our network and work with them in the studio until the name sounds right.
Voice-over and jingle together
If the spot has a voice-over, we record it in the same session and balance the two, so the name in the jingle and the last spoken line don't collide.
Something else in the audio
We can also make the sound effects or the music for the rest of the spot (advertising music). For whatever else the spot needs, send the brief.
More of our work
Work for and contributions to projects involving these brands.
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Puma Club music with no build-up, for a Gen Z campaign View case
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Cinema in Concert An orchestral sonic identity for film music played live View case
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Karl Lagerfeld A catwalk pulse for a fashion campaign View case
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
Some reasons to have your jingle produced
A package jingle is shared
With a ready-made jingle, a competitor may use the same tune. A custom jingle is written around your name alone.
A version per channel
Radio, TV, online, and short cutdowns each get a version that fits, so the jingle doesn't get cut off halfway.
Experience with radio
Our team has cut and edited jingles for broadcast, so we know how a jingle comes in and out of the programming. For station IDs and imaging, see sonic branding for radio stations.
A jingle you already have
An existing jingle can be recorded again, get new versions, or become the start of a sonic logo. Send us what you have and tell us what else you need.
Questions about jingle production
What is a business jingle?
A short tune that carries a company's name or slogan in its ads. Producing one means writing it, recording it with the right voices and instruments, and mixing every version. Request a proposal for yours.
What are some creative ideas for jingles?
Build it around one thing people already connect with your brand, like a slogan they know or the notes of your sonic logo, and let the arrangement follow the campaign. Send us your slogan, and we'll come back with ideas.
Can you give me some examples of jingles?
Press play at the top of this page to hear the Bol logo recorded with a live band. For more campaign audio, see our work.
How can I create my own jingle?
Start with the line you want people to remember and where it will play, and send it to us. We write the melody, record it, and mix it, so you end up with a finished jingle. Get in touch with your line.