Jingle cost
Jingle cost at Dutch Sound Works starts at €1,500, excluding VAT. The price can go up with the singers and musicians the jingle needs and with how much of the spot it fills.
- From
- €1,500, excluding VAT
- Made for
- TV, online, radio, and more
- Agencies we work with
- DEPT, AddiktSchbang, and others
Bol is the largest online store in the Netherlands and Belgium.
Some choices behind the price of a jingle
Sung or instrumental
A sung jingle needs a singer and a line around your name, so it can cost more than an instrumental one produced in the studio. We bring in singers from our network for each job.
One line or a whole song
One sung line at the end of the spot is quicker to write and record than a jingle that runs under the whole ad.
Your brand already uses a melody
A jingle can build on notes your audience already knows. The Bol commercial at the top uses a song from the 1970s, and we rearranged Bol's own notes with a live band so they became part of that song. Rearranging a melody you already have is different work from writing a new one, and we'll tell you which your campaign needs.
Something other than a jingle
If the sound has to outlast one campaign, a sonic logo may fit better. For music under the whole ad, see original music for a commercial. Our studio also makes sound design and more.
Campaign work for brands
Work for and contributions to projects involving these brands.
How it works
Step 1
Send us your brief
Send the spot, where it will run, and whether you want it sung. Someone from our team replies with a proposal and the price.
Step 2
Melodies to choose from
You hear short demos built around your name or your line, and you can bring your agency in on the choice.
Step 3
Recording and mix
We record the version you chose, with singers and players where it needs them, and mix it under your voice-over. You get final files in every format you need.
Questions about jingle prices
How much does a custom jingle cost?
€1,500 and up, excluding VAT, at our studio. A sung jingle with live players usually sits higher than an instrumental one made in the studio. Request a proposal with your spot to get the price.
Is a custom jingle worth it?
A custom jingle earns its money when the same tune runs across many spots and people start to connect it with your name. If you only have one ad planned, original music under that ad may be the better buy, from €1,250. Put your campaign plans in a brief.
Why don't commercials use jingles anymore?
Many still do, in a shorter form: one sung line with the brand name instead of a full song. That fits short online spots well. Share the spot you're planning, and someone from our team will tell you whether one sung line or a longer jingle fits it best.
Can AI make a jingle for my business?
AI tools generate a tune in seconds, but they don't know your name, your voice-over, or where the ad runs, and you can't direct a singer with them. A composer works your name into the melody and coaches the singer on how to say it. Send us your script to get a proposal.
What's the difference between a jingle and a sonic logo?
A jingle is a short song for your ads, often sung, with your name or a line in it. A sonic logo is a few notes, usually without words, that becomes the sound of your brand everywhere, from ads to apps and events. That's usually a bigger project, from €3,500. See sonic logo cost.
How does a custom jingle get made?
It starts with what listeners should remember: your name, or one line. The melody is built around that, which is why we ask for it in the brief. Send us your brief and the line you have in mind.
Do you make sung radio jingles?
Yes, for radio as well as TV and online. Our team has edited radio jingles and TV audio before, so we mix with the presenter in mind. Request a proposal for your radio spot.