Composer for TV commercials
A composer for TV commercials writes for two moments viewers notice on TV: the opening and the ending with your brand. Our composers write both to your edit.
- Written to
- The cut of your commercial
- Ends on
- Your brand, or your sonic logo
- Runs on
- TV, online, cinema, and more
Hunkemöller is a lingerie brand.
A few demands TV makes on the music
A strong opening
Viewers decide in the first seconds whether they keep watching, and a strong start can hold them. The Hunkemöller commercial at the top has no intro at all: the beat is there from the first frame.
Heard across a room
TV plays through TV speakers and soundbars, often with people talking nearby. We mix so the melody and the voice stay clear at that distance.
An ending that stays
The last seconds are where people hear whose ad it was. If you have a sonic logo, the track ends in it. If not, we write an ending that can become one.
What your spot asks for
Your spot may need a sung line, a version for cinema, or a voice-over. Put that and anything else it needs in the brief.
More of our campaign work
Work for and contributions to projects involving these brands.
Some things a TV track needs once it's on air
It shouldn't wear out
A TV commercial airs again and again, so people hear the music many times. We keep the idea clear and the arrangement uncluttered, so it doesn't wear out after a few airings.
Ready for the broadcaster
You get the mix for TV broadcast, the shorter TV versions, and the online versions together, with final files in every format you need.
The rest of the campaign
The same track can carry the online videos and a radio spot, end in your sonic logo, and go anywhere else the campaign runs. See our advertising music, or send us the rest of the plan.
Questions about TV commercial music
Who writes jingles for commercials?
Composers and music studios, usually brought in by the ad agency or by the brand itself. Our composers write jingles too, sung or instrumental, and you can brief us directly or through your agency. See our advertising music.
What is the best music for advertising?
Music that suits the product and the people watching, written to the edit, so viewers remember the brand along with the tune. Watch the Hunkemöller commercial at the top, then send us your edit.
Can you add vocals to a TV commercial?
Yes. For a sung line or a track with vocals, we bring in singers from our network and record them for your commercial. Tell us what the voice should sound like, and we'll suggest singers.
How do I find the best composer for a TV commercial?
Watch spots they scored that ran on TV, and listen to how the music ends on the brand. Ask how they handle the shorter versions. See our work, then send us the brief.