Sonic branding for travel brands

Sonic branding for travel brands lets people hear where they're going. Tour operators, cruise lines, and destinations use it in campaigns, videos, the app, and on board.

For
Tour operators, cruise lines, and destinations
Heard in
Campaigns, videos, on board, and more
Can use
Sounds from the destination
Sonic branding for travel brands: the same sound on the journey, in a TV campaign, a social video, and in headphones

How a travel brand might use sound

You sell a place

Recordings from the destination itself, like waves, a market, or a forest, can become part of the music. Slovenia's tourist board recorded sounds all over the country for "Sounds Like Slovenia", stories you can play like an audio postcard.

You sell a journey on a ship

A cruise is days of announcements, restaurants, and evenings on board. One sound from the first ad to the cabin makes the ship feel like the brand. AROYA Cruises, the Saudi cruise line, uses the ney flute and the oud, an Arab lute, in its campaigns and on board.

Your trip is hard to show

At a fair or a launch, a VR headset can let people feel a trip before they book. For Xpeng, a Chinese electric car maker, we made the music for a virtual flight over Shanghai that starts quietly and keeps growing through the whole flight.

Hear itXpeng · music and sound for a virtual flight over Shanghai
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One voice for the brand

A recognizable voice in your ads and videos can be part of the sound. We cast it with you and record it.

Podcasts, apps, and tours

Podcasts about destinations and the sounds of a booking app can come from our studio. Send us a brief for a tour or a single trip. There are also pages for hotels and airlines.

Other work from our studio

Work for and contributions to projects involving these brands.

How it works

Step 1

Tell us about the trip

The destination or the product, and where people meet your brand. We send back a proposal.

Step 2

Directions with the place in them

Sketches with sounds from the destination where they fit, and without.

Step 3

Campaigns, videos, and on board

The music and the sonic logo in every version you need.