Sonic branding for hotels

Sonic branding for hotels gives a hotel or a group its own music for the lobby, the rooms, and the phone line, with the same notes in its campaigns. Guests hear it for hours a day, so it's written to stay pleasant that long.

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For: Hotels and hotel groups
Heard in: The lobby, the rooms, on hold, and more
Versions: Per hotel type or location

Sonic branding for hotels: one sound in the room, in the lobby, on the booking app, and in the campaign

From the lobby to the booking app, for example

The lobby plays all day

Music that runs for hours needs a calm pulse and few surprises. The track below puts calm piano over a modern beat, with a pulse slow enough for a lobby.

Hear itCalm piano over a modern beat

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Your group has different kinds of hotels

A palace, a resort, and a business hotel need different music, built on one shared melody. Taj, the Indian hotel group, launched its sound in 2025 with a four-second signature and separate pieces for each kind of hotel.

Each hotel picks its own playlist

Playlists differ from hotel to hotel, and the same songs play in shops and cafés down the street. Music made for the group alone gives every lobby the same character.

The phone line and the app

Guests call to book or change a stay, and the hold music is part of their stay. The booking app can confirm a reservation with a few notes.

Weddings and campaigns

A wedding in the ballroom can get its own music, and a hotel podcast or a booking campaign can start with your melody. Tell us what else your hotels are planning.