Sonic branding for luxury brands
Sonic branding for luxury brands is music and sound for a premium house: its campaigns, launches, showrooms, and events. Our composers start from the product and the history of the house, and we mix for the speakers it will play on.
- For
- Fashion houses, watchmakers, premium tech, and more
- Premium work
- Harman Kardon, Karl Lagerfeld, and more
- Live instruments
- Musicians from our network, when the music needs them
Harman Kardon is an audio brand.
Some things a premium brand may need
You work with a well-known artist
For Harman Kardon we remixed Lang Lang's Chopin for a speaker demo at the Montreux Jazz Festival. His piano stays in front with electronic beats around it, and the mix lets every detail of his playing come through.
Your boutique needs music in the background
Music for a store has to sound good for hours without pulling attention away from the product. This piece starts on classical piano and stays calm as it develops.
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The music needs real players
Some pieces need a pianist or a guitarist in the room. Our composers write the parts and record them with musicians from our network. Tell us which instruments your brand brings to mind, and the first demos can use them.
A project that fits none of these
Perhaps your next project is the sound of a new watch or the score for a brand film. Our composers and sound designers work on both.
More of our work
Work for and contributions to projects involving these brands.
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
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Karl Lagerfeld A catwalk pulse for a fashion campaign View case
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Cinema in Concert An orchestral sonic identity for film music played live View case
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Fabrique des Lumières × Mauritshuis Girl with a Pearl Earring in 360-degree sound View case
How it works
Step 1
Send us your brief
The product, the campaign or launch, and where people will hear it. Someone from our team gets back to you with a proposal.
Step 2
A few directions
Short demos to judge on good speakers, in our studio in Amsterdam or on your own setup.
Step 3
Demo to finished track
The demo you picked grows into the full piece, with every instrument and sound in place.
Step 4
A mix for each place
Versions for the campaign, the launch, and the showroom, each mixed for where it plays.
Questions about luxury brand sound
What does a luxury brand sound like?
It can be a grand piano, a beat, or both, like the Harman Kardon Chopin remix at the top. Yours depends on the history of the house and the people who buy from it. Ask us how we'd approach yours.
How are luxury brands using sound branding?
In campaigns, at launches and events, in stores, and as a short sonic logo at the end of their videos. We make each piece, from the campaign track to the showroom version. Tell us where your brand is heard.
What is the best music for luxury brands?
Music our composers write around your product and its history, with live musicians where it matters. Ask us for a proposal.
What music attracts customers?
Music that fits the place and the people in it. A busy flagship store can take more energy than a private showroom, and both work better with music people haven't heard in every other shop. We make versions of your music for each of your spaces. Send us a list of them.
What is the best song for a clothing brand?
One you can bring back season after season. Send us your next collection, and see the Karl Lagerfeld case for the kind of music we make for fashion.