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Sonic branding for airlines
Sonic branding for airlines gives every part of the trip the same sound, from the app and the lounge to boarding and landing. Airlines and airports need calm versions for the cabin and bigger ones for campaigns.
- For
- Airlines and airports
- Heard at
- Boarding, the lounge, the app, and more
- Versions
- From a chime to music for the cabin
Where passengers may hear you on a trip
Boarding takes a while
Passengers sit and wait while the music plays, so it has to stay calm for a long time. Singapore Airlines introduced its own music for boarding, landing, and its lounges in 2021. The calm piano below opens up slowly.
The trip starts long before the gate
The app, the shop, and the customer service line come first. One melody in all of them makes the airline familiar before the flight. Cathay Pacific's "Song of Cathay" plays in its apps, its shop, and on hold.
Your airport serves many airlines
The airport itself can have a sound that calms people down between check-in and the gate. Sharjah Airport chose a slow tempo for a calm trip in 2021, with the oud, the Arab lute, for Emirati culture.
Announcements in many languages
A chime before each announcement tells passengers to listen, in any language. We also record the voices for announcements.
Safety videos and campaigns
Safety videos and campaigns can use the same melody, on board and in your ads. Request a proposal for either, or for another project.
Other work from our studio
Work for and contributions to projects involving these brands.
-
Fabrique des Lumières × Mauritshuis Girl with a Pearl Earring in 360-degree sound View case
-
Cinema in Concert An orchestral sonic identity for film music played live View case
- Xpeng Music for a virtual flight over Shanghai View case
-
Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
How it works
Step 1
Map the journey
Where passengers hear you today, from the app to the gate. You get a proposal back.
Step 2
Calm and big
Sketches of the cabin version and the campaign version, to choose one direction for both.
Step 3
Delivered for each place
The chime, the cabin music, and the campaign versions.