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Sonic branding cost
Sonic branding cost at Dutch Sound Works starts at €7,500, excluding VAT, for a full sonic identity. What you end up paying mostly depends on how many places people need to hear your brand.
- From
- €7,500, excluding VAT
- For brands heard in
- Ads, events, apps, and more
- Agencies we work with
- Lava, AddiktSchbang, and others
Cinema in Concert plays film scores live with an orchestra under the film.
A few things that can grow the budget
Ads only, or every channel
€7,500 is where a full identity starts, for a brand heard in a few places. The Cinema in Concert identity you can play above opens their concerts and also plays online. Covering events, an app, and a podcast as well means more pieces to write, from short sounds to longer music.
Several agencies use your sound
When different agencies make your ads, events, and videos, we write a short set of rules they can all work from, and that takes extra time.
Only the logo for now
Plenty of brands start with a sonic logo and build the rest later. That route starts at €3,500, see sonic logo cost. For a single campaign, our campaign music may be all you need, and we also make sound design and more.
More of our work for brands
Work for and contributions to projects involving these brands.
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
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The New York Times All music and audio for the 175th anniversary video View case
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Karl Lagerfeld A catwalk pulse for a fashion campaign View case
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Puma Club music with no build-up, for a Gen Z campaign View case
How it works
Step 1
Send us your brief
Tell us where people hear your brand today and where they'll hear it next. Someone from our team replies with a proposal and the price.
Step 2
Directions to compare
We write a few short directions, and you pick one, together with your agency if you like.
Step 3
The full identity
From the direction you chose, we build the pieces for each channel. You get final files in every format you need.
Questions about sonic branding prices
How much does branding usually cost?
For the sound of your brand, a full sonic identity at our studio costs from €7,500 excluding VAT, and a sonic logo alone is a smaller first step from €3,500. Both are custom, so we price your brief in the proposal. If you'd like our rates in writing first, ask for our rate card.
How much does an agency charge for sonic branding?
We charge one price for the identity you briefed, and you see it in the proposal before we start. Request a proposal to see yours.
Why is sonic branding so expensive?
Because most of the work happens before the final music: understanding the brand, comparing directions, and making every piece fit the others. Mastercard is a good example of what that work buys: its sound, launched in 2019, runs from the sonic logo to hold music and the sound of a payment going through. Tell us about your brand to get a proposal.
How should I budget for sonic branding?
Start with the channels that matter most this year and add the others later, as the identity grows. Request a proposal with a budget range in it, and we'll show you what that range covers.
Can I buy a ready-made sonic identity?
No, because a sonic identity has to fit your channels and its pieces have to fit each other, so our composers write it from scratch. Get in touch with your brief.
How much does sonic branding cost in the UK?
We price in euros: from €7,500 excluding VAT for a full sonic identity, wherever your brand is based. We work with brands and agencies in many countries, and demos and calls run online. Once your brief is in, we can set up a call.