Sonic branding for supermarkets

Sonic branding for supermarkets gives a chain one melody for its weekly offers, its seasonal campaigns, and its stores. It starts with a jingle, with versions for radio, TV, the store, and the app.

For
Supermarket and grocery chains
Heard in
Weekly ads, stores, the app, and more
Versions
From a short tag to longer music
Sonic branding for supermarkets: one sound in the aisles, on a store speaker, in the radio ad, and in the app

For example, a chain might need sound when

A new offer goes out every week

A weekly price ad has a few seconds to say who the offer is from. A jingle with the price line in it does that before the voice-over starts. Asda, the British supermarket chain, has used "That's Asda Price" since 1977.

Shoppers hear you in the store and on the phone

Store announcements and the music on hold can start with your sonic logo. Kroger, the American supermarket chain, added one in 2025 that plays in its ads, its stores, and its phone line.

Christmas and summer need their own ads

We write seasonal arrangements of your melody, with sleigh bells or a summer beat, and the jingle stays the same.

The app and the delivery

Ordering in the app or tracking a delivery can come with a short sound from your melody (app and product sound). Our composers also write the music for store openings and staff videos. Request a proposal with the plan you have.

Our work for brands

Work for and contributions to projects involving these brands.

How it works

Step 1

Send a weekly ad

A recent radio or TV spot tells us how much time the jingle gets. We send a proposal.

Step 2

Directions on your spot

Each direction is placed on your own ad, under the voice-over.

Step 3

In every length

The jingle comes in each length, with seasonal versions when you need them.