Sonic branding for retail
Sonic branding for retail is the sound of your shop wherever people meet it: the TV ad, the web shop, the app, and the store. We work with the agency that makes your ads, whether you need one campaign track or a logo that runs for years.
- For
- Retailers, web shops, and more
- Retail work
- Bol, Hunkemöller, and more
- Where it plays
- TV, online, apps, stores, and more
Bol is the largest online store in the Netherlands and Belgium.
A few places shoppers hear you
Your campaigns change every few weeks
Retailers run ads all year, often with different music each time. The Bol commercial at the top ends on the same sonic logo as every other ad of theirs, whatever music comes before it.
The next campaign asks for a different style
One Bol campaign used a song from the 1970s. We rebuilt its sonic logo with live piano, drums, guitar, and bass to fit it. The melody stays, and the instruments follow the campaign.
Your shop has no sound yet
Put your last few ads side by side and listen. If each one sounds different, a sonic logo would connect them. Send them to us with your request.
Something else entirely
The beep at a self-service checkout is brand sound, and so is the music at a store opening. See what else we make.
Work for retail and consumer brands
Work for and contributions to projects involving these brands.
How it works
Step 1
Send us your brief
Your current ads, where shoppers hear you, and the agency that makes your campaigns. Someone from our team gets back to you with a proposal.
Step 2
A few directions
Short options to choose from, for the logo or the campaign track.
Step 3
Made for the campaign
We write the track or the logo you chose and make the versions your campaign needs, for TV, online, and the store.
Step 4
For your agency
Final files in every format you need, ready to drop into the next commercial.
Questions about retail sound
What music is best for retail?
Music that suits your customers and your brand, and that the staff can still stand at the end of the day. Calmer music works for browsing, and more energy suits places where people move quickly. With your own sonic logo or brand theme in the mix, the store sounds like your ads. Send us your brief.
What does in-store branding mean?
Everything in a store that tells you which shop you're in, from the signs and the colors to what you hear. For sound, that can be a store version of your campaign music and an announcement that opens on your sonic logo. Ask us for a proposal.
How can I create a sonic logo?
Start from what your shop stands for and where people will hear it most. A studio writes a few short melodies, you choose one, and then it gets versions for TV, the store, and the app. That's how we work, and how we rebuilt the Bol logo for one campaign. Request a proposal for your shop.
What are some examples of sonic branding in retail?
Mastercard plays a short melody when a payment goes through. Closer to home, plenty of retailers end every commercial on the same few notes, like the Bol commercial at the top of this page. Send us your brief and we'll find your sound.