Sonic branding for sports brands
Sonic branding for sports brands and teams is music that works at full volume, in the stadium, under a broadcast, and in a short clip on someone's phone. Our composers and producers write for brands, clubs, and the agencies that make their campaigns.
- For
- Sports brands, teams, clubs, and events
- Sports work
- Puma, Peckham BMX, and more
- Where it plays
- Stadiums, broadcasts, campaigns, and more
Moments that need music, for example
Your ad has no time for a build-up
Club tracks usually build up to a drop, the moment the full beat and bass kick in. A sports ad can't wait that long. For a Puma campaign aimed at Gen Z, we wrote club music that is at full energy from the first second.
Your film is about the people behind the club
The documentary at the top follows a BMX club in Peckham, London, and what it does for the young people around it. It runs on drum and bass by one of our producers, with fast breakbeats that match the riding. See the Peckham BMX case.
Your club only plays borrowed songs
A theme can start from the chant the fans already sing, or from the city the club plays in. Tell us about your club and its fans.
Your idea isn't on this list
An esports team or a club app needs sound as well, and our services include both.
High-energy work for brands
Work for and contributions to projects involving these brands.
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Puma Club music with no build-up, for a Gen Z campaign View case
- Peckham BMX Drum and bass for a documentary about a BMX club and its neighborhood View case
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Adyen Walk-on music for the speakers at Adyen Connect 2026 View case
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Vodafone Germany Complete audio for the FamilyCards campaign on German TV View case
How it works
Step 1
Send us your brief
Your brand or club, the moments that need music, and any deadline like a season start. Someone from our team gets back to you with a proposal.
Step 2
A few directions
Short demos in different styles to choose from.
Step 3
The theme and its cuts
We write the theme in the direction you chose, then the walk-out, the broadcast version, and the short clips.
Step 4
Mixed for the stadium
It has to hold up in a full stadium and on a phone speaker. You get final files in every format you need.
Questions about sports sound
What are some of the best sports team branding examples?
In sound, think of the UEFA Champions League anthem. It plays before every match and opens every broadcast, and in a UEFA poll of more than 75,000 fans it won over 30% of the vote. The official Formula 1 theme, used since 2018, turns the sound of the cars into notes, and the Premier League has played its own anthem before kick-off since 2020. Ask us what yours could sound like.
What is the best intro music for sports?
Music made for that moment. It starts at full energy, fits the length of your walk-out or opening titles, and sounds like your club. The club track we wrote for a Puma campaign starts that way. Tell us where your intro plays and how long it runs.
How do football clubs create their sound identity?
Start with what the fans already sing and what the club stands for, and write a theme around that. The short versions come out of that theme: a sonic logo for videos, the walk-out music, the sound for the broadcast. Send us your club's story and we'll show you how we'd begin.
Who are the top sonic branding agencies?
For sport, ask to hear their work first. Our composers and producers made the club track for Puma and the drum and bass in the Peckham BMX documentary. Request a proposal for your club or campaign.