Sonic branding for nonprofits
Sonic branding for nonprofits gives a charity or foundation music that tells its story in seconds, and a sound people recognize in every campaign, video, and fundraiser.
- For
- Charities, foundations, and cultural organizations
- Heard in
- Campaigns, videos, events, and more
- Example
- A documentary about a BMX club
Where a nonprofit might need music
Your story is about a place and its people
Music sets the energy before anyone speaks. The documentary at the top follows Peckham BMX, a BMX club in south London, and what it means for the young people around it. Our drum and bass carries the speed of the riding.
People tell their own stories
When real people speak, the music has to step back. For Janssen × Johnson & Johnson we wrote a track that leaves room for the stories of its employees.
Every appeal looks different
A sonic logo at the end of each campaign links them to one organization. The Charlotte Symphony Orchestra in the US introduced a seven-second sonic logo in 2025 that plays at the interval and in its radio and TV ads.
A gala or a charity run
One theme can play on the stage and come back in the video of the day.
On the radio and in podcasts
We also make radio appeals and podcasts, from the voice-over to the mix (radio spots, podcasts). Tell us about your plan, even if it's still rough.
Stories with our music
Work for and contributions to projects involving these brands.
- Peckham BMX Drum and bass for a documentary about a BMX club and its neighborhood View case
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Janssen × Johnson & Johnson An electronic track with drive that makes room for the employees' stories View case
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The New York Times All music and audio for the 175th anniversary video View case
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Cinema in Concert An orchestral sonic identity for film music played live View case
How it works
Step 1
Tell us the story
The campaign or the video, and what people should feel. Our team replies with a proposal.
Step 2
Directions on your footage
Short sketches play under your own footage.
Step 3
Video, radio, and events
The music and the sonic logo, mixed for video, radio, and events.
Questions about sound for nonprofits
What are some examples of nonprofits with good branding?
Organizations people recognize in every appeal, including by sound, like the Charlotte Symphony Orchestra with its seven-second sonic logo. Watch how music carries a story in our Peckham BMX documentary. Request a proposal for your own.