Sonic branding for insurance companies

Sonic branding for insurance companies gives an insurer one sound across all its products, from car and home to life and health. It plays in the campaigns, on the phone line, and in the app.

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For: Insurers with several products
Heard in: Campaigns, the phone line, the app, and more
Example: A brand theme for an insurer

Hear itA brand theme for an insurer

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Sonic branding for insurance companies: one sound in a TV ad, on the radio, in the app, and on the phone line

Some situations an insurer may recognize

Every product has its own campaign

Car, home, and travel insurance each get their own ads, and people don't link them. A brand theme under all of them changes that, with car, home, and travel ads ending on one melody.

Your old jingle is still remembered

A jingle people remember is worth bringing back with a new arrangement. Direct Line, the British insurer, did that with "The Bugle" in 2023, and 43% of people in the UK still recognized it after more than ten years.

Customers call after an accident

The phone line is where people hear you at a bad moment. A calm version of your theme on hold, and a sonic logo before the voice menu, tell them they reached the right company.

Your logo has a meaning

Notes can carry that meaning. AOK, Germany's largest health insurer, built its 2024 sonic logo on three notes that grow, like the tree of life in its logo.

Brand films and apps

An insurer can also be heard in a brand film, a radio spot, or the sounds of its app, and we make all three. If your idea is something else, request a proposal and describe it.