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Sonic branding for healthcare
Sonic branding for healthcare gives a hospital, insurer, or health app a sound people recognize, in its ads, its videos, and its app. The energetic track below comes from a campaign video for Janssen × Johnson & Johnson, the pharmaceutical companies of Johnson & Johnson.
- For
- Hospitals, insurers, health apps, and more
- Healthcare work
- Janssen × Johnson & Johnson
- Where it plays
- Campaigns, videos, waiting rooms, and more
Where your organization might need music
You need nurses and doctors
Hospitals and clinics compete for staff, and their recruitment videos run between ads for sneakers and phones. Music with some drive gives them a chance there. The Janssen × Johnson & Johnson track at the top is that kind of music, and it steps back each time an employee speaks.
People sit in your waiting rooms
A waiting room needs music that doesn't push. This piano piece moves slowly and never gets loud.
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Your health app needs a calm intro
A health app or a patient video often opens on something calm and modern, like this track of classical piano over a soft beat.
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You sell health insurance
An insurer's campaigns run all year, on TV, radio, and online. One theme that returns in every spot helps people link each new campaign to the same company.
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Your recruitment video is already shot
Send it with your request, and we'll base the proposal on those images.
More places patients hear you
Patients also hear you in appointment apps, at open days, and in radio campaigns. We make music and sound for those places as well, listed under our services.
More of our work
Work for and contributions to projects involving these brands.
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Janssen × Johnson & Johnson An electronic track with drive that makes room for the employees' stories View case
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Fabrique des Lumières × Mauritshuis Girl with a Pearl Earring in 360-degree sound View case
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
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The New York Times All music and audio for the 175th anniversary video View case
How it works
Step 1
Send us your brief
Your videos, your campaigns, and the places patients and staff hear you. Someone from our team gets back to you with a proposal.
Step 2
Directions in more than one mood
Short demos with energy for campaigns and calmer ones for the building, so you hear both sides.
Step 3
Written for your first project
We write the music for the video or campaign you start with, and calmer versions if your building or app needs them.
Step 4
Delivery
Final files in every format you need, for your agency, your video team, and your building.
Questions about healthcare sound
How does audio affect healthcare brands?
A 2023 study in the International Journal of Pharmaceutical and Healthcare Marketing found that a sonic logo made a healthcare provider seem more competent and more caring to people who aren't very involved with their own health. It also helped build trust. We write sonic logos for healthcare brands, with versions for campaigns and for the app.
Can a sonic logo hurt a healthcare brand?
It can, when it sounds like any other brand or plays at the wrong moment. A healthcare sonic logo needs versions, a bold one for campaigns and recruitment and a shorter, softer one for the app. We make both kinds. Send us the logo or the music you use now.
What are some examples of sonic branding in healthcare?
The booking app Zocdoc launched a sonic logo of about two seconds in January 2025, meant to sound like a little victory. The Harvard Chan School of Public Health opens its podcasts and videos with six seconds of bright, optimistic music. The UK charity RNIB has a piano phrase with blind and partially sighted people speaking its initials, on its radio station and helpline. Ask us for a proposal.
How is music used in healthcare marketing?
In campaigns, recruitment videos, patient stories, and events, often closed by a sonic logo. We can compose one theme for all of them, so your agencies work from the same music. Request a proposal for your organization.