Sonic branding for pharma
Sonic branding for pharma gives a pharma company and its products a sound people recognize, from the commercial to the corporate video. Pharma brands work with lots of agencies on lots of products, and each video tends to get different music. A theme and a sonic logo shared by all those videos make them sound like one company.
- For
- Pharma companies, product brands, and agencies
- Pharma work
- Janssen × Johnson & Johnson
- Agencies we work with
- Weekend Creative Agency, DEPT, and others
A few moments pharma companies need music
Employees are on camera
In the video at the top, employees of Janssen × Johnson & Johnson, the pharmaceutical companies of Johnson & Johnson, tell their own stories. Weekend Creative Agency from Breda asked us for a modern electronic track with drive, and for sound design that stays in the background. We kept the arrangement simple, so the stories stay easy to follow.
A congress or a launch opens the day
Walk-on music builds while a speaker comes on and leaves space once they talk. That's what we wrote for Adyen Connect, the 20th-anniversary event of the payments company. At a medical congress, the opening and every keynote need music like that.
Your consumer brands end on the product
Most ads for consumer health brands end on a shot of the product and a voice. A short sonic logo under that shot ties the ads for all your products together.
Different audiences in one company
A video for doctors and one for patients rarely need the same music, though both can share a melody. Request a proposal with the videos you have now.
A project outside these examples
A podcast for doctors, a training video, or a video for your company's anniversary could be next. Our services list what else we make.
More of our work
Work for and contributions to projects involving these brands.
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Janssen × Johnson & Johnson An electronic track with drive that makes room for the employees' stories View case
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The New York Times All music and audio for the 175th anniversary video View case
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LexisNexis Lounge-style electronic music for an internal system video View case
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Vodafone Germany Complete audio for the FamilyCards campaign on German TV View case
How it works
Step 1
Send us your brief
Your current videos and ads, your products, and the agencies you work with. Someone from our team gets back to you with a proposal.
Step 2
A few directions
Short demos in different styles. Your agency can listen along, in our studio or remotely.
Step 3
One video or many
We write a track for a single video, or a theme and a sonic logo when several videos and agencies will use them.
Step 4
Files for everyone
Final files in every format you need, for your agencies and your own video team.
Questions about pharma sound
What are some examples of sonic branding in pharma?
After its 2022 rebrand, Sanofi brought its sub-brands together under one sonic identity, inspired by Chopin's Études, with versions for podcasts and events. Lemsip got its first sonic logo in 2023, made of voices and piano notes and ending on a finger click. We'd start from the videos your company already has.
What is the best background music for pharmaceutical videos?
Music with real drive that steps back each time someone speaks. Ask us for a proposal.
What music do medicine ads use?
Often a theme that comes back in every campaign, so people recognize the brand from one ad to the next. Request a proposal with your next campaign.