Sonic branding for government

Sonic branding for government gives a country, a city, or a public service one sound people know, in its campaigns, its public information, its phone line, and at events. It has to be clear to people of every age and background.

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For: Governments, cities, and nation brands
Heard in: Campaigns, the phone line, events, and more
Built from: The place itself, if you want

Sonic branding for government: one public sound in a TV campaign, on the radio, on the phone, and in a public space

How a public body might use sound

Your city wants to be recognized

Recordings of the city can become its sonic logo. Ghent in Belgium has had one since 2016, made from the tram, footsteps, and its market hall, and it plays on the city's phone line and the carillon, the bells of the belfry.

Your country promotes itself abroad

A national sonic logo can close the campaigns of businesses and exporters as well. Australia presented its first one in 2026, free for companies to use.

A public service with a call center

People call about permits, transport, or taxes, and the music on hold is the service's voice. Dubai's Roads and Transport Authority plays its sound in the call center, in TV spots, and on public transport.

A campaign that has to reach everyone

Public campaigns run on TV, radio, and online at once. We write the music and record the voice-over for every channel and language.

Recruitment and ceremonies

Recruitment videos and public ceremonies can get their own music. Send us a brief for one of these, or for anything else your organization has planned.