Sonic branding for events
Sonic branding for events is your own music for a conference, show, or launch, in the hall and online. What it looks like depends on your event. It can be one opening for the hall or a sound that runs through the whole program, and we work with the agency that builds it.
- For
- Conferences, shows, launches, and more
- Heard at
- Cinema in Concert, Montreux Jazz Festival, and more
- Where it plays
- The hall, the livestream, the aftermovie, and more
Cinema in Concert plays film scores live with an orchestra under the film.
What your event might need
Your audience comes back for more
A few notes they recognize can open every show or edition. Before every Cinema in Concert concert, the intro at the top welcomes the audience and shows the house rules on screen. The orchestral music you hear is the sonic identity we wrote for them.
Your speakers walk on to a full hall
The music can build while a speaker walks to the front and make the entrance the high point. Adyen Connect is the event of the payments company Adyen in the RAI Amsterdam convention center. We wrote a modern electronic track for it that builds up like that for every speaker, big enough to fill the hall.
Your event lives on in video
After the event, the aftermovie and the clips you post keep it going online. For the aftermovie of a company day at Datamex, a Dutch IT company, we made a feel-good track with loose hip-hop drums that runs under the talks and interviews.
You work with an event or creative agency
We work inside their process and their schedule. For Adyen Connect we worked with AddiktSchbang, the Amsterdam design agency that came up with the concept of the conference. For Cinema in Concert, the agency Lava made the motion design while we wrote the music.
You don't know yet what you need
Start with the moment that matters most to you, like the opening of the day or the walk-ons on the main stage. If the event comes back every year or also runs online, a sonic identity that covers all of it usually pays off. Send us the program and we'll tell you where we'd start.
Around the event
Many events now come with a visitor app or an intro for the livestream. We can make the music and sound for those.
Our work for events
Work for and contributions to projects involving these brands.
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Cinema in Concert An orchestral sonic identity for film music played live View case
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Adyen Walk-on music for the speakers at Adyen Connect 2026 View case
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Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
- Datamex Automatisering A feel-good track under the talks at a company event View case
How it works
Step 1
Send us your brief
The program, the dates, the venue, and the agency that builds the event. Someone from our team gets back to you with a proposal.
Step 2
A few directions
You hear short demos in different styles and choose one. Your event agency can listen along.
Step 3
The music and its versions
We write the music your event needs in the direction you chose, with a version for every place it plays.
Step 4
Mixed for the room
You get final files in every format you need, mixed for the speakers in the room and for any livestream.
Questions about event sound
What is the best song to start a corporate event?
An original one that nobody has heard at another conference. It can build to the moment your host walks on and end on your sonic logo. Tell us how your event opens now.
What are some good walk-up songs for a conference?
Songs with a clear build that stop when the speaker reaches the front. Your own walk-on track can have a longer version for the keynote and short ones for the panels. See the Adyen Connect case, then send us the speaker list.
What are some examples of event branding?
Eurovision broadcasts have opened with the prelude from Charpentier's Te Deum since 1954. The Paris 2024 Olympic and Paralympic Games had their own theme, recorded with the Orchestre National de France, in versions with different tempos and moods that played from the arrival of the flame to the medal ceremonies. Both use one piece of music that people link to the event. For a conference, that can start with an opening that comes back every year. Request a proposal with your program.
What is the best sonic branding for events?
Sound people recognize in the hall and again online, because it's built on one melody. The intro at the start of this page plays before every Cinema in Concert show and online. Press play to hear it.
How do I choose an audio production company for an event?
Look for one that has made music for a live room and can play it to you, like our walk-on music for Adyen Connect. Send us your brief to start.