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Sonic branding for beauty brands
Sonic branding for beauty brands gives a cosmetics or care brand a sound for short videos, campaigns, and the product itself. Short videos on TikTok and Reels are where many people meet a beauty brand first.
- For
- Cosmetics and personal care brands
- Heard in
- Short videos, campaigns, and more
- Versions
- From a few notes to a full track
Situations a beauty brand might know
Your audience scrolls with the sound on
A few notes at the start of a video make people stop. Maybelline brought its 1991 jingle back in 2024, reworked for social media and launched on TikTok first.
A campaign with no time for an intro
Thirty seconds of lingerie or lipstick on TV and online need music at full energy from the first frame. For Hunkemöller, a lingerie brand, we wrote an electronic track for a commercial that starts without an intro.
Your ingredients come from nature
Signals and recordings from nature can become the sonic logo. Natura, the Brazilian cosmetics brand, built its 2024 sonic logo from electrical signals of trees in the Amazon.
Your category sounds soft and alike
A louder, more recognizable sound can set you apart. Old Spice, the men's care brand, put its sonic logo in 88% of its content in 2024, and the sound became a meme online.
From the launch party to the store
A launch event needs music for one night and a store needs it all day, and both can grow from the same melody. Request a proposal with whatever you're planning.
Our work for fashion and beauty
Work for and contributions to projects involving these brands.
How it works
Step 1
Share your channels
The campaigns and the platforms you post on. We send a proposal.
Step 2
Directions under a video
Each direction plays under one of your own videos.
Step 3
Cut for every format
The sonic logo and the music, with cutdowns, shorter versions, for every video length.