Sonic branding for automotive
Sonic branding for automotive brands is the sound of your launches, your campaigns, your showrooms, and your app. Car brands and importers can start with a launch, and the same notes can later go into the car itself.
- For
- Car brands and importers
- Heard at
- Launches, campaigns, showrooms, and more
- Example
- A launch in VR for Xpeng
Xpeng is a Chinese electric car maker.
When a car brand might need sound
A new model is launched
At a launch, the music has to make the model feel new. Some launches are unusual: Xpeng introduced its flying car in the Netherlands with a virtual flight over Shanghai, and we made the music, the sound design, and the mix for it.
Your cars are electric
Without an engine, the brand decides how its cars sound, from opening the door to driving off. Those sounds can share notes with your ads.
Each model has its own campaign
A sonic logo at the end of every ad links the model to the brand, whatever the campaign looks like. For Bol, the largest online store in the Netherlands and Belgium, the sonic logo closes every commercial, in a new arrangement when the campaign changes.
The showroom and the app
A test drive starts in the showroom and the app unlocks the car. The sonic logo can welcome visitors on the showroom screens, and a few notes in the app can confirm the car is unlocked.
Brand films and car shows
A brand film, a car show, or a radio spot can get its music and sound from our studio. The sounds inside the car are on automotive sound design. Send us the brief for whatever else you're planning.
Our work for brands
Work for and contributions to projects involving these brands.
How it works
Step 1
Tell us about the launch
The model, the date, and the agency you work with. We send a proposal for the launch.
Step 2
Music on your launch film
If the film exists, each direction plays under it.
Step 3
Mixed for the venue and the TV
The music and sound, mixed for the room of the launch and for every ad.
Questions about sound for car brands
What is the best sonic branding for car brands?
A sound that carries from the launch to the showroom and, for electric cars, into the car itself. Xpeng's launch in VR shows the launch side of our work. Request a proposal with your next model.