Sound design for commercials
Sound design for commercials gives each moment of a spot its own sound and mixes it with the music and the voice-over. Our team designs the sound, writes the music, and makes the final mix, so the spot sounds finished on TV, online, and in the cinema.
- We design
- Effects, atmospheres, and more
- Mixed with
- The music and the voice-over
- Runs on
- TV, online, cinema, and more
A few things sound design adds to a commercial
Music and sound as one
For Vodafone Germany's TV commercial for FamilyCards, its family phone plan, we made the music and the sound design together. The effects follow the beat, so the picture and the music hit at the same moments.
Around the spoken word
When people speak, the effects make room. In an internal video for Tommy Hilfiger we recorded the voice-over and placed the effects and the music around it.
Close-ups, cinema, and more
Each commercial asks for something different, from a product close-up to a mix for the cinema. Send us the edit to hear what yours needs.
More of our work
Work for and contributions to projects involving these brands.
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Tommy Hilfiger Voice-over and music for an internal company video View case
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Janssen × Johnson & Johnson An electronic track with drive that makes room for the employees' stories View case
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The New York Times All music and audio for the 175th anniversary video View case
- Banlieue Horror and club music for a fashion film in cinemas View case
A few ways we work on a commercial
Start before picture lock
Send the edit as soon as it exists. We design the sounds while the cut is still moving, so the final mix doesn't wait for the last version.
Your brand in the sound
If your brand has a sonic logo, the sound design can lead into it at the end of the spot.
Mixed for TV, online, and cinema
Each gets its own mix, because people hear them on very different speakers.
Everything else we design
We also design sound for events, exhibitions, and apps (sound design). If your project is something else, send the brief.
Questions about sound design for commercials
How do you create audio ads?
Start from what the listener should hear first and last, usually the product and the brand. We write the music, design the sounds, record the voice-over, and mix it all for radio and streaming. Send us the script.
Can you make custom sounds for my commercial?
Yes. We create them from scratch or from our own recordings, sometimes with the same synthesizers as the music, so they fit the track. Send us the edit.