Custom music for commercials
Custom music for commercials often starts with a temp track: the music the editor cut the spot to. We keep what works about it, like the tempo, the energy, and where the music hits, and our composers write original music around the same edit.
- Starts from
- Your edit, with or without a temp
- Written to
- Every cut in the spot
- Also
- Sound design and the final mix
Some situations we often see in the edit
The client loves the temp
After weeks of watching the edit with the temp, everyone is used to it. We listen for what they like, maybe the tempo or a build at the end, and write the new music around it.
The temp is a famous song
A famous song is often out of reach for a commercial budget. The new music holds on to its tempo and energy.
The temp is a library track
The editor found it in a library, and other brands can pick the same track. We write new music that follows the same cut.
Your category all sounds the same
Ads in some categories all sound alike. Keyrock, an international crypto company, wanted to avoid the usual tech sound, and we paired heavy, rough beats with dreamy synthesizers.
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An edit with no music yet
An edit can arrive with no music at all, or need a voice-over, a sonic logo, or something else next to the track. Send us what you have and we'll suggest a direction.
Original music in campaigns
Work for and contributions to projects involving these brands.
What might carry over from the temp
The moments it hits
Where the temp lands on a cut or a product shot, the new music lands on the same moment.
The feeling, with a new melody
The client keeps the mood they liked, and the music gets a new melody.
Something the brand already owns
If the brand has a sonic logo or an old jingle, we can work it into the new music.
Sound effects and the mix
We also design the sound effects and make the final mix (sound design for commercials). A jingle or a radio version can come with it. Request a proposal for the audio you need.
Questions about custom music for ads
How can I create music for commercials?
Start from the edit and what the music should do for the brand. Send us the cut, with the temp track if there is one, and our composers write the music to it.
What is the best custom music for commercials?
Music that sounds like the brand and lands on the cuts and the product shot. Our track for the Puma video above opens at full energy, without the slow build a club track usually has. Send us your cut.