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Sonic branding for streaming services
Sonic branding for streaming services is the sound people hear before every title, when the app opens, and at the end of every trailer. Video, music, and audiobook platforms each need it in a few lengths, from a few notes to the music under a campaign.
- For
- Video, music, and audiobook platforms
- Heard
- Before titles, in the app, in trailers, and more
- Versions
- From a few notes to longer music
What a streaming platform often needs
A sound viewers hear every night
An ident, the short sound that comes with your logo, plays before every episode, so a viewer can hear it ten times a week. We keep it short and give it a version for the start of a series and a lighter one for the next episode. HBO has opened with its static hiss and choir, the "Static Angel", since 1993.
Campaigns that sound like the platform
Every new series gets its own campaign, and the platform disappears behind the title. A few notes at the end of every trailer and ad bring it back. Hulu, the American streaming service, did this with a four-note sound in its 2021 rebrand.
Podcasts and audiobooks
An audio platform frames every title with a short intro and outro, and listeners hear them more than any ad. The podcast intro below is an original theme of nine seconds.
The app and original series
We design the sounds inside the app (app and product sound) and score original series and documentaries. For a live event or another project, send the brief and we'll plan the music.
Other work from our studio
Work for and contributions to projects involving these brands.
-
Cinema in Concert An orchestral sonic identity for film music played live View case
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The New York Times All music and audio for the 175th anniversary video View case
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Vodafone Germany Complete audio for the FamilyCards campaign on German TV View case
- Jimmy Scenes and character themes for the horror film Jimmy View case
How it works
Step 1
List the places you play
The screens, the app, and the campaigns where the sound should appear. We reply with a proposal.
Step 2
Hear it before a title
Each direction plays before a clip of one of your titles.
Step 3
Every length delivered
From the ident to the music under a trailer, mixed for TV speakers and phones.
Questions about streaming sound
What is the best sonic branding for streaming services?
A sound viewers don't tire of after a hundred plays, with a version for trailers and campaigns. Ours start from your logo animation and your titles. Request a proposal for your platform.
What makes a good streaming service intro?
It starts with the logo, ends before the title, and still works when someone skips ahead. We write the short ident and the longer version for promos together.