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Sonic branding for food brands
Sonic branding for food brands turns the tune of your ads and the sound of the product into one brand sound. Jingles, sonic logos, and recordings of the product can all be part of it, for food and drink brands alike.
- For
- Food and drink brands
- Heard in
- TV, radio, social, and more
- Can use
- Recordings of your product
Ways a food brand might sound
Your product makes a sound people like
A fizz or a crunch can make people thirsty or hungry. Built into the sonic logo, that sound brings the product to mind even on the radio. Coca-Cola built its 2016 audio signature from the cap, the fizz, and the first sip.
Your packaging could be the instrument
Recordings of the real thing can become the rhythm of the music. For The New York Times we worked recordings of the paper's own newsroom typewriters into the beat of a track. Tostitos, the tortilla chip brand, made its sonic logo from a salsa lid and a chip bag.
Each campaign looks different
New flavors and new campaigns come every season. A jingle or sonic logo at the end of every spot ties them to the brand. Sprite introduced one sound for all its new ads in 2026.
Recipe videos and tasting days
Recipe videos, tasting days in the store, and social posts can carry the same few notes as your ads. Bring us the plan, whatever it is, and we'll write the music and sound for it.
Our work for brands
Work for and contributions to projects involving these brands.
How it works
Step 1
Brief us on the product
The product, how it sounds when you open it, and where the ads run. You get a proposal back.
Step 2
Directions with and without product sounds
You hear both and choose one with your agency.
Step 3
Recorded and mixed
We record what the music needs and deliver the jingle or sonic logo in every length.
Questions about sound for food brands
What are some examples of sonic branding for food brands?
Coca-Cola's sounds of drinking and the Tostitos sonic logo built from a salsa lid. Recordings like those can carry your brand too, and we work them into the music. Request a proposal with your product.