0:00 / 0:50
Sonic branding for consumer electronics
Sonic branding for consumer electronics covers the sounds a product makes and the music around its launch. A speaker or a pair of headphones starts up, connects, and warns people every day, and each of those sounds can come from your brand. We work with your product team and your agency.
- For
- Speakers, TVs, headphones, wearables, and more
- Speaker work
- Demo music for Harman Kardon, and more
- Where it plays
- The product, the launch, the ads, and more
Harman Kardon is an audio brand.
Some places your product is heard
A new speaker needs a demo
Demo music has to show detail and energy in one track. For Harman Kardon we remixed Chopin's Piano Sonata No. 3, played by Lang Lang, for a speaker demo at the Montreux Jazz Festival. It's the Harman Kardon track at the top of this page.
Your ads and your product don't match
The commercial ends on one melody and the device starts up with another. We can build the product sounds from your sonic logo, or write the logo and the product sounds together. Send a photo or a prototype with your request.
Other products, other sounds
Wearables, kitchen appliances, and cars have start-up sounds and alerts of their own, and our sound design can cover those as well.
More of our work
Work for and contributions to projects involving these brands.
-
Harman Kardon × Montreux Jazz Festival Lang Lang's Chopin, remixed for a speaker demo View case
- Xpeng Music for a virtual flight over Shanghai View case
-
Keyrock Music for a crypto company that doesn't sound like tech View case
-
LexisNexis Lounge-style electronic music for an internal system video View case
How it works
Step 1
Send us your brief
The product, a prototype if there is one, and your sonic logo if you have it. Someone from our team gets back to you with a proposal.
Step 2
Short options
A few short sounds to choose from, which you can play on a prototype before you decide.
Step 3
The sound set
We design the sounds you picked and write the launch music if there is one.
Step 4
Handover
Files in the lengths and formats your engineers need, plus versions for the ads.
Questions about product sound
What are some examples of sonic branding for consumer electronics?
The start-up sounds of laptops, game consoles, and TVs are good ones. The Windows 95 start-up sound is so well known that the US Library of Congress added it to its National Recording Registry in 2025. Hear the Harman Kardon demo we made for a new speaker.
How does audio shape brand identity and consumer memory?
Sound reaches people when they aren't looking, and a short melody heard often sticks. A start-up sound you hear every morning becomes part of how you see the brand. We design those sounds to fit your sonic logo and your ads. Request a proposal for your next product.
How do you make a startup sound?
We start from your sonic logo and the speaker inside the product. You get a few short options to try on a prototype, pick one, and the alerts are made from the same notes. Send us the product or a prototype.