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Sonic branding for tech companies
Sonic branding for tech companies gives a software, SaaS, or AI company a sound for its product, its videos, and its keynotes.
- For
- Software, SaaS, and AI companies
- Heard in
- The product, videos, keynotes, and more
- Example
- A campaign track for Keyrock
Keyrock is an international crypto company.
Where a tech company might be heard
Your product is hard to show
Software is abstract, so the music carries the character of the brand. Keyrock wanted its campaign to feel strange and human, and in the track above the beats are rough and the synthesizers dreamy, far from polished tech music.
Your product talks
Voice features and AI agents speak to customers, and a few notes before they speak tell customers whose product is talking. Tech Mahindra, the Indian IT company, launched a sound in 2026 built for its voice interfaces and AI agents.
A keynote or a conference
Each speaker walks on to music, and it sets the energy in the room. For Adyen Connect, the conference of the payments company Adyen in Amsterdam, we wrote the walk-on music for every speaker.
Product videos and demos
Explainer and demo videos need music under the voice that doesn't fight it. For LexisNexis, the legal information company, we wrote the music under an internal video about its system.
Inside the product
The notifications and confirmations in your product can share the notes of your brand (UI sound design). We write the music for podcasts and recruitment videos, and if your idea isn't on this page, ask us about it.
Our work for tech and new technology
Work for and contributions to projects involving these brands.
How it works
Step 1
Show us the product
The product, the brand, and the moments it makes a sound. Someone from our team sends a proposal.
Step 2
Directions to compare
A few short sketches, from close to your current sound to further away.
Step 3
Ready for engineering
The sonic logo, the music, and the product sounds, ready for your engineers to build in.