Sonic branding for banks

Sonic branding for banks gives a bank or fintech one sound for the moments customers notice: a payment going through, the app, the phone line, and the campaigns.

For
Banks, fintech, and payment companies
Heard at
Payments, the app, the phone line, and more
Fits
Your visual identity
Sonic branding for banks: the same sound on a payment terminal, a cash machine, a banking app, and a TV ad

Where customers often hear a bank

A payment goes through

Customers want to know at once that it worked. A short sound, built from your sonic logo, confirms it. Visa, the payments network, plays one after every payment, with an animation and a vibration.

Customers call with a problem

On hold, they listen for minutes. A warmer arrangement of your theme fills that time with your own music. TD Bank, the Canadian bank, plays its sound on hold and at its cash machines.

Your campaign has to stand out from fintech ads

Keyrock, an international crypto company, wanted its campaign to sound more human and less predictable than fintech usually does.

Hear itKeyrock · campaign track for a crypto company
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Events and podcasts

Music for your events, a podcast for your customers, or the sound under a results video can come from our studio. Send the brief with any other project you have in mind.

Our work for brands

Work for and contributions to projects involving these brands.

How it works

Step 1

List the moments

Where customers should hear the bank, plus your visual identity. You get a proposal from our team.

Step 2

Choose a direction

With your brand team and agency, from a few short sketches.

Step 3

Built for each moment

The sonic logo, the music, and the short sounds for the app, ready for your developers.

Questions about sound for banks

Which banks have strong branding?

The ones customers recognize when they pay, call, or open the app. TD Bank and Standard Chartered, the British bank, both added sound to their brand. Tell us where your customers hear you now.

Which payment brands use sound?

Visa plays a short sound after every payment. Payment brands use sound beyond the checkout too: for Adyen, the payments company, we wrote the walk-on music of its conference, Adyen Connect. For an app or terminal sound, see UI sound design.